A ‘cup of Joe’ has become a staple in the American diet. At one end of the market Starbucks has made a name for itself selling flavoured coffees, and at the other end ‘gourmet’ coffee has become a daily choice for 34% of Americans. But can rare brews and a theatrical experience convince customers that Starbucks is now a contender in the ‘premium’ coffee market?

It’s been described by Cosmopolitan as “Sex and the City marries Facebook”. But is women-only app Lulu, where men are ‘reviewed’ by their exes, anything more than a reversal of the increasingly prominent online objectification of women?

Over 65% of global car purchases are made by women, but car showrooms can often feel like particularly masculine environments. Nissan in Japan intends to appeal to its female consumer base with bright and welcoming women-only stores called the Ladies First project.

Female spending power is growing, but companies in traditionally 'masculine' categories still struggle to realise the 'female opportunity'. Jane Cunningham explains how brands can broaden their appeal from just men to both women and men.