Elisa Cecilli brings over 15 years of experience as a researcher, having had stints as an insights leader at J Walter Thompson and Portland Design. She is a specialist in foresight, insight, and innovation, helping organisations predict cultural shifts, understand their customers, and identify opportunities for growth. She has advised organisations such as Samsung, Unilever, Mattel, Nike, Red Bull, Siemens, and LinkedIn. She was named among the top innovators under 35 in Italy by 

 for the award-winning editorial project STREAM! Magazine.


Gen X (born 1967-1981)

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

Global

Communications

Social networking

As the value of the 'social capital' built around an individual's online profile becomes clear to brands and consumers alike, utilising the personal brands of influential people is a powerful way for a company to reach specific audiences.