Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How can brands connect with audiences in day-to-day life?
  • How can brands connect with audiences in day-to-day life?
    Ketut Subiyanto (2020) ©

What makes a perfect brand partnership?

Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?

Location Global

From the Tokyo Olympics and the UEFA European Championship to the postponed releases of countless blockbuster films, 2020 silenced huge cultural moments and effectively halted major brand activations. While it was predicted that spending on sports sponsorship alone would rise by 5% in 2020, a study carried out following the declaration of the COVID-19 pandemic forecast a 37% year-on-year decline, with worldwide spending falling from a potential $48.8 billion to just $28.9 billion. [1] As advertising opportunities across the globe disappeared, brands had to react, rethink, and refresh their approach to sponsorships to survive.

“Suddenly, events ...



  • Article image I see you! The science of signalling solidarity

    High-profile examples of woke-washing and green-washing have made many people sceptical of brands’ social activism, perceiving their efforts as profit-driven. Canvas8 spoke to Tulsi Achia, a social psychologist and allyship specialist, to learn how organisations can best signal their solidarity.

  • Article image No Signal Radio: redefining culture for radio listeners

    While streaming and other mainstream platforms are seen as the go-to for music listeners, No Signal is going against the grain by ushering in the resurgence of radio. The station aims to show Black culture in an authentic way for those who feel misrepresented by other music services.

  • Article image Why is meaning the new consumer sensibility?

    From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

  • Article image How will COVID-19 change the cult of celebrity?

    From poetry readings to live music tutorials, COVID-19 is transforming the ways celebrities interact with fans. But how are influencers and celebs using or misusing their platforms to broadcast how relatable and accessible they are? And how will the cult of celebrity evolve post-pandemic?