How will COVID-19 change the cult of celebrity?
29 Apr 2020
How will COVID-19 change the cult of celebrity?

From poetry readings to live music tutorials, COVID-19 is transforming the ways celebrities interact with fans. But how are influencers and celebs using or misusing their platforms to broadcast how relatable and accessible they are? And how will the cult of celebrity evolve post-pandemic?

Helen Job

Helen Job has worked in future forecasting for two decades, leading multi-disciplinary, global futures, and strategy teams for Flamingo, WGSN, and MTV in New York and London. Alongside her corporate work, she conceptualised the Global Trend Forecasting Curriculum for Parsons School of Design and is a visiting lecturer for the University of the Arts, General Assembly, and Hyper Island.

Shanu Walpita

Shanu Walpita is a trend director, creative strategist, and lecturer with ten-plus years of experience connecting the dots between culture, product, and youth consumer behaviour. She's worked with some of the biggest brands, agencies, and retailers in the world, focusing on innovation, storytelling and community-building.

Lore Oxford

Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.