High-profile examples of woke-washing and green-washing have made many people sceptical of brands’ social activism, perceiving their efforts as profit-driven. Canvas8 spoke to Tulsi Achia, a social psychologist and allyship specialist, to learn how organisations can best signal their solidarity.
Tulsi Achia is a psychologist and graduate researcher in social psychology at the University of Queensland, Australia. Her research focuses on psychological and behavioural responses to group-based inequalities, with a specific emphasis on understanding how solidarity and ally behaviours work to both mitigate and further entrench social inequalities.
Dr. Aarti Iyer is a social psychologist at the University of Sheffield’s Department of Psychology. Her research focuses on responses to social status hierarchies, with a specific emphasis on the following: antecedents of individuals’ efforts to challenge inequality and injustice; improving organisations’ efforts to achieve social equality through affirmative action and equal opportunity programmes; and understanding how social identity processes shape disadvantaged group members’ efforts to navigate novel social contexts.
Helen Jambunathan is an associate insight director at Canvas8. An anthropologist and writer, she leads strategic cultural research across academia and industry. She is a fellow of the Royal Anthropological Institute and the Association of Social Anthropologists of the UK and Commonwealth. Her work helps brands and organisations make more culture-connected decisions, and her analysis has been featured in media outlets including Bloomberg, The Guardian, and The Independent.
In the Understanding Allyship Deep Dive, we explore how brands reacted to the BLM protests in 2020, unpicking how people want them to show support and the consequences of offering only surface-level action. What role should individuals and businesses play in tackling social issues?
The events of 2020 have seen organisations across the world denounce systemic racism, but dismantling racial bias is complex and time-consuming work. Canvas8 spoke to Dr. Anatasia Kim to discuss the concept of allyship and how it can be fulfilled at an organisational level.
The ways that people interact with businesses have been overhauled in 2020, with the COVID-19 pandemic and Black Lives Matter protests amplifying demands for brands to acknowledge and respond to social ills. So, how can companies translate their values into meaningful action?
Public trust in the global charity sector may be low, but in the US, where donations reached record levels in 2017, people continue to give in a variety of ways. Canvas8 spoke to 20 Americans to find out how they support charities and whether money is still their preferred mode of giving.