Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is Acid League tapping into our desire to experiment with flavors?
  • How is Acid League tapping into our desire to experiment with flavors?
    Acid League (2020) ©
CASE STUDY

Acid League: sour food with soul

As people look to food for wellness and as a source of control, they’re getting increasingly experimental in their consumption decisions. Acid League is a connoisseur of acid, offering a collection that caters to a growing taste for sour with fermented vinegars and tasting kits.

Location United States

Scope
Acid League is giving vinegar a makeover. Its concoctions are aimed at people who love flavor but have grown bored with the status quo. Forget plain old red and white wine vinegar, Acid League serves up a smorgasbord of living vinegars, drinking vinegars, and what it calls ‘experimental editions’ of fermented sauces, pickles, and liquors.

----

...

Canvas8

Related

  • Article image

    2021 Expert Outlook on Eating and Drinking

    Will homes remain the main destination for food and drink experiences? How can diets help maintain mental health? And who will people turn to for their groceries? In this part of the 2021 Expert Outlook, we speak to three experts about how the events of 2020 are shaping eating and drinking habits.

  • Article image

    How stress is changing American tastebuds

    During the pandemic, people are turning to food for comfort and stress relief. We’re seeing a return to nostalgic favorites and also food as a medium for experience and discovery. So what does that mean for flavor?

  • Article image

    Better Juice: high-tech, low-sugar breakfasts

    Israeli start-up Better Juice plans to scale up its sugar-reduction technology in the US. Its rapid growth reflects a demand for more tailored, technological solutions to nutrition from American consumers, giving them a chance to revive the classic breakfast – with a healthy twist.

  • Article image

    Lune Croissanterie: baked goods for novelty seekers

    As people seek to sate their appetite for indulgent treats, they’re looking to handcrafted, high-quality bakery offerings for satisfaction. At Lune Croissanterie, a former aerodynamicist is applying her engineering skills to croissants, using science to add some magic to premium baked goods.