During the pandemic, people are turning to food for comfort and stress relief. We’re seeing a return to nostalgic favorites and also food as a medium for experience and discovery. So what does that mean for flavor?
Kaori O’Connor is an anthropologist at University College London, specialising in food. Dr O'Connor has written 12 books, has been published in national media and academic journals, and is a frequent commentator for television and radio, having appeared on The Great British Bake Off, The Great British Sewing Bee, and In the Factory.
Eve Turow-Paul is a world-leading expert on Gen Y and Z global food culture and founder and executive director of the non-profit Food for Climate League. Her latest book is Hungry: Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning. Through her writing, consultancy, and non-profit leadership, she helps companies and organisations connect the dots between culture, human behaviour, wellbeing, sustainability, and the food system to develop strategic products and campaigns that meet people's core human needs.
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
Sustainability has fast become a buzzword in the world of food, whether it’s interpreted as clean eating, plant-based proteins, or locally-sourced produce. But as Americans look to balance both comfort and purpose in their meal choices, what can brands do to secure a piece of the pie?
With people wary of supermarket crowds, direct-to-consumer strategies are proving a smart way to reach them and ease anxiety. PepsiCo is bringing its pantry favorites to people’s homes with two websites – pantryshop.com and snacks.com – so people can easily get hold of everyday goods.
TV is more than just America’s favourite pastime. On-demand services like Netflix and Hulu are devouring hours of people’s waking life, while other screen activities, such as watching YouTube and scrolling Instagram, are filling shorter gaps. So how is “zombie eating” changing the dining landscape?
Healthy snacks and plant-based meats may have been on the up before the pandemic, but self-isolation is driving people to switch up their eating habits. Processed foods like Hamburger Helper and SpaghettiOs are increasingly popular thanks to their pantry longevity and nostalgic comfort.