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  • Why are people flocking to virtual worlds for entertainment?
  • Why are people flocking to virtual worlds for entertainment?
    Anthony Shkraba (2020) ©
REPORT

2021 Expert Outlook on Media and Entertainment

Is gaming set to take over people’s free time? What are the limits of virtual reality? How have media producers adapted to pandemic-inspired needs? In this part of the 2021 Expert Outlook, we speak to four experts about how people are finding both solace and escapism through screens.

Location Global

Scope
Faced with an unprecedented crisis in 2020, brands in media and entertainment have shown remarkable resilience as they continued to keep people occupied and energised during lockdowns while also switching up their modes of delivery at remarkable speed. The mass digitisation that brought viewers everything from online award shows to virtual festivals and in-game concerts has set the stage for new forms of fan engagement in 2021.

The next year will also see a continuation of blended entertainment media, where music, TV, and gaming become increasingly integrated as stars and ...

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