Gen Zers are increasingly blurring the distinction between their online personas and IRL lives. Catering to this, Tremors has emerged as an exciting club night where revellers can take their online avatars out into the real world and interact with each other in a supportive space.
It’s no secret that Gen Zers are turning teenage norms on their heads. A cohort less preoccupied with drinking than those before them, venues are having to adapt to survive in a new nightlife era. How can these public spaces transform to turn this group of club-shunners into club-goers?
Luxury fashion is undergoing a revolution. As the market welcomes a growing number of Gen Yers and Zers, the values once ascribed to luxury are less relevant. Streetwear company Madhappy is seizing this moment, setting an example for high-end brands looking to attract a younger cohort.
Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?
While many brands still position themselves to dictate of-the-moment make-up looks, Depixym’s Cosmetic Emulsions are championing individuality and self-expression by rethinking the multi-use product, encouraging beauty junkies to think outside the box and paint their faces however they wish.