Is digital-first fandom the new state of play?
1 Jun 2020
Is digital-first fandom the new state of play?

With most live games cancelled and major international tournaments postponed, many sports fans sought out digital alternatives while COVID-19 kept them in their homes. As lockdown measures end and play resumes, which elements of virtual fandom are likely to stick around post-pandemic?

Dr. Julian Tan

Dr. Julian Tan is the head of digital business initiatives and esports for Formula 1. He was previously a consultant at the Boston Consulting Group and has a PhD in engineering from Cambridge University.

Kate Carter

Kate Carter is a writer, journalist, presenter, editor, and brand consultant. She covers all lifestyle subjects, with a particular focus on health and fitness, and has written for The Guardian, Observer, Independent, Runner's World, Lonely Planet, and many more. She also presents for the Running Channel and gives regular seminars for Guardian Masterclasses.