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  • How did COVID-19 intensify Britons’ love of takeaways?
  • How did COVID-19 intensify Britons’ love of takeaways?
    Andrea Piacquadio (2020) ©

Why ordering a takeaway became a civic duty

Besides an August of dining out on the government subsidy, takeaways are a mainstay of pandemic life. These comforting treats aren’t just a break from the dishes, but a way to spend locally without leaving the sofa. So how are delivered meals transforming taste and brand affiliation in the UK?

Location United Kingdom

If you’re living in the UK, you probably didn’t need Snoop Dogg’s catchy Just Eat advert to have takeout on your mind. [1] Even before COVID-19, Brits were ordering in food at record levels. At the beginning of 2019 it was reported that the UK takeaway sector was growing faster than any other, with 7.5 billion food deliveries made in the previous year, indicating a 39% growth since 2016. [2] The convenience that takeaway food offers has resulted in a growing number of Londoners boosting their expenditure on it to an average of £709 in 2019, ...



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