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Ethnography
Customer experience
Phygital
Customer experience design
Food experience design
Experiential marketing
Eating and Drinking
Fashion and Style
Shopping
Luxury
France
United States
LocationParis, France
Local time
Macro ExpertWided Batat

Marketing expert specialising in food, wellbeing, design, retail, youth, and tourism

Wided Batat is the founder of the Experiential Marketing Mix (7E) and The Phygital Ecosystem. She is an international author, speaker, researcher, and professor of marketing at leading French, EU, and American Universities. An enthusiastic scientist, ethnographer, outstanding bilingual (French & English) international keynote speaker, and entrepreneur, Dr Batat specialises in marketing and management sciences, with a focus on food, wellbeing, luxury, design, retail, youth, and tourism.
Recent workDigital + Physical = Phygital podcast
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