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  • What do Americans want to see on their social feeds?
  • What do Americans want to see on their social feeds?
    Kevin Turcios (2020) ©
VOX POP

What value do Americans find in social media?

Whether to stay connected, informed, or distracted, social media plays multiple roles in people’s day-to-day lives – and it’s proving especially useful during the COVID-19 crisis. Canvas8 polled 1,000 Americans and spoke to nine people to find out what they want from these platforms and why.

Location United States

Scope
From the World Health Organization fighting misinformation on TikTok to employees calling out their companies for disingenuous displays of diversity, social media got decidedly more serious in 2020. In the US, amid the COVID-19 pandemic and racial justice protests, Facebook users seem to have lost their taste for ‘soft news’. Lighter content, such as videos of cute pets and pop culture updates, usually account for over half of most engaged-with stories on Facebook, but only 14 of the top stories analyzed by NewsWhip between April and June fit into this category. [1]

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