Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What’s driving the local and global success of Nigerian entertainment?
  • What’s driving the local and global success of Nigerian entertainment?
    Obafemi Moyosade (2018) ©
REPORT

How are Nigerians being entertained in 2019?

Bolstered by the rise of online streaming and a growing youth population, the media and entertainment scene in Nigeria is taking the country – and the rest of the world – by storm. How has the nation’s pop cultural landscape changed and what’s keeping young Nigerians entertained?

Location Nigeria

Scope
The Nigerian entertainment industry is thriving. In the first half of 2019, more than 3.1 billion nairas (roughly $8.5 million) was spent at cinemas nationwide, reflecting the buoyancy of the film industry. [1] But the sector’s success goes beyond the box office as the internet has helped fuel new services and foster large audiences across the diaspora. With an annual growth rate of 13.4%, the Nigerian music industry is one of the fastest-growing in the world and, according to the IMF, the film business is the second-biggest employer in the country. [2][3] 

Aided ...

Canvas8

Related

  • Article image itel Mobile: affordable tech for young Africans

    itel Mobile, the biggest feature phone brand across Africa, was created specifically by China’s Transsion Holdings to target African and other developing markets. Now enjoying a leading market share, how has itel combined tech and the power of local to impactful effect?

  • Article image Boomplay: local sounds beat global rivals

    Boomplay is the music streaming platform of choice for the youngest and fastest-growing continent. Its prioritisation of African artists and leveraging of content producers has allowed it to surpass the likes of Spotify to the top spot, providing a template for local brands taking on global players.

  • Article image Santi: the alternative sound of Lagos

    With roots in Africa’s largest city, Lagos, Afrobeats musicians are bringing Nigeria’s mainstream pop to a global audience. But artists such as Santi and his alté contemporaries are achieving acclaim for their underground alternatives. So, what does this mean for the Nigerian diaspora?

  • Article image How ‘casual culture’ is influencing high fashion

    ‘Casual culture’ may once have been associated with the unsavoury side of football fandom, but big-name brands that previously would have nothing to do with the movement are now wanting a piece of the action. Why are both shoppers and luxury labels buying back into this cultural phenomenon?