Volkswagen Spain has released an advert to celebrate its 'Our Renting' scheme, which allows two people to share a Polo for as little as a year. With Gen Y ideals for car ownership shifting, people are looking for companies that offer convenient alternatives to suit their lifestyles.

Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?

Car ownership can sometimes feel like a necessary evil, with the convenience of being able to drive anywhere at any time requiring a substantial ongoing investment. Turo provides a way to offset these costs by letting users rent out their vehicles as easily as Airbnb hosts rent out their homes.

A desire to save money is seeing many Britons buying cars second-hand or through lease agreements, causing new car sales to plummet – new registrations in the UK fell 15.7% year-on-year in March 2018. Canvas8 spoke to 20 drivers about their car ownership and how they'll buy next.