Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?

With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.

In an era of uncertainty, an entertainment movement is snowballing by tapping into a desire for kindness, optimism and reassurance. ‘Nicecore’ TV like Adult Swim’s Joe Pera Talks With You kicks dystopian narratives into touch by offering a welcome distraction from distressing global news cycles.

Netflix has threatened to reconsider its investment in the state of Georgia due to its legal attempt to restrict abortion rights. As people want brands to share their values, boycotts over polarizing issues have become a way to take a meaningful stand and win over new audiences.