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  • Americans want drama, intensity and love from TV shows
  • Americans want drama, intensity and love from TV shows
    Glenn Carstens-Peters (2019) ©

What do Americans want from TV?

American adults may still spend hours watching TV each day, but with consumption spread across so many platforms – from conventional TV sets to mobile devices to social media channels – the race is on to win and hold their attention. What keeps people coming back for more?

Location United States

In 2019, Netflix is expected to spend $15 billion on content – making it the most prolific maker of television of any network ever. [1] [2] There’s little doubt that, in terms of popularity at least, its content-led approach appears to be paying off. Subscribers grew to nearly 150 million in the first quarter of 2019 and its mobile views increased by 82% between 2017 and 2018. [3] [4] It’s attracting industry recognition at the highest levels, including three Oscars for Roma, Alfonso Cuarón’s black-and-white Spanish and Mixtec-language film. In a recent survey by ...



  • Netflix prepares to exit Georgia to show its values

    Netflix prepares to exit Georgia to show its values

    Netflix has threatened to reconsider its investment in the state of Georgia due to its legal attempt to restrict abortion rights. As people want brands to share their values, boycotts over polarizing issues have become a way to take a meaningful stand and win over new audiences.

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    How TV is transforming into a total experience

    Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?

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    Joe Pera Talks With You: soothing Generation Anxiety

    In an era of uncertainty, an entertainment movement is snowballing by tapping into a desire for kindness, optimism and reassurance. ‘Nicecore’ TV like Adult Swim’s Joe Pera Talks With You kicks dystopian narratives into touch by offering a welcome distraction from distressing global news cycles.

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    Brat: scripted shows by Gen Z influencers

    With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.