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  • Americans want drama, intensity and love from TV shows
  • Americans want drama, intensity and love from TV shows
    Glenn Carstens-Peters (2019) ©
REPORT

What do Americans want from TV?

American adults may still spend hours watching TV each day, but with consumption spread across so many platforms – from conventional TV sets to mobile devices to social media channels – the race is on to win and hold their attention. What keeps people coming back for more?

Location United States

Scope
In 2019, Netflix is expected to spend $15 billion on content – making it the most prolific maker of television of any network ever. [1] [2] There’s little doubt that, in terms of popularity at least, its content-led approach appears to be paying off. Subscribers grew to nearly 150 million in the first quarter of 2019 and its mobile views increased by 82% between 2017 and 2018. [3] [4] It’s attracting industry recognition at the highest levels, including three Oscars for Roma, Alfonso Cuarón’s black-and-white Spanish and Mixtec-language film. In a recent survey by ...

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