How TV is transforming into a total experience

©Fabian Møller (2018)

REPORT

7 May 2019

Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?

Sector
Media and Entertainment
Locations
Eastern EuropeUnited Kingdom

Ellie Harrison

Ellie Harrison is a writer at RadioTimes.com, covering on-demand, factual, and drama television.

Sean Mills

Sean Mills is the head of original content at Snapchat.

Martyn Whistler

Martyn Whistler is the global lead analyst for media and entertainment at EY.

Ben Allen

Ben Allen is an Irish journalist based in London. He writes about on demand TV and film for RadioTimes.com, and formerly worked as an editorial assistant at Condé Nast Traveller.

Brat: scripted shows by Gen Z influencers

case study·
4 Nov 2018·
LAST UPDATED 13 Oct 2023

With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.

case study·
9 Feb 2017

Skam: the future of reality television

case study·
9 Feb 2017·
LAST UPDATED 13 Oct 2023

Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. But Skam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.