Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Shame are leading the British punk renaissance
  • Shame are leading the British punk renaissance
    @shamebanduk | Twitter (2018) ©
CASE STUDY

Shame: punk voices tap into activist youth

Shame are the post-punk band leveraging collective action to reflect a new punk attitude among Gen Z Britons. Anything but apathetic, their angst-ridden music playfully, straightforwardly, and unapologetically articulates a generational frustration with the establishment.

Location United Kingdom

Scope
Looking at the Gen Z punk icons of today, Johnny Rotten would likely surmise that today’s bands are lamentably tame. Yet as a generation, British Zers are highly politically engaged – 73% Gen Zers say being politically or socially engaged is very important to their identity. [1] As the recent climate change school walkouts demonstrate, this is a generation unafraid to stand up for its beliefs. Yes, they’re anti-establishment, but not in the provocative, destructive guise of their predecessors.

----

...

Canvas8

Related

  • Article image She Shreds: a music mag tearing up guitar culture

    Catering to an increasingly diverse demographic of players and fans is a female-focused, feminist magazine that’s on a mission to change male-dominated guitar culture. And where She Shreds has led, music brands are beginning to follow – a move that could prove very profitable indeed.


  • Article image How youth subcultures form in the digital age

    Youth subcultures still exist, but they’re far removed from the mods, rockers, punks and hippies of generations past. How have blogs and social media impacted the way Gens Y and Z form tribes? And how do they define their identities beyond the clothes they wear and music they listen to?

  • Article image What makes youth culture cool?

    That effortless sense of style and just-so way of carrying oneself – some people have it and some don’t. But how exactly do we determine what is and isn’t cool? Joel Dinerstein, author of The Origins of Cool in Postwar America, explains the origin of ‘cool’ and its evolution over the decades.

  • Article image BrewDog: personality, passion and punks

    Punk Scottish brewer BrewDog reacted to criticism from regulators by releasing a 55% beer packaged in roadkill. This personality is exactly what keeps fans coming back for more.