What do you want from a holiday? Glorious beaches? Plenty of cocktails? For certain thrill-seeking tourists, a trip abroad involves something more extreme. Untamed Borders offers breaks to some of the world’s most dangerous locations, but why are people risking their lives over a vacation?

Unlike their predecessors, members of Gens Y and Z aren’t content visiting traditional tourist spots while on holiday. The Trippin app is helping these young travellers find off-the-beaten-track attractions through ‘playlists’ that are curated by their peers and digital influencers.

Planning a trip has never been easier, with metasearch engines helping people find the best flight and hotel deals for any destination. Yet this glut of choices can leave some feeling overwhelmed – a problem that Pack Up + Go addresses by creating surprise itineraries for locations across the US.

A holiday used to be a two-week affair once a year. But with always-on lifestyles and enticing getaways at the click of a button, Britons are escaping the daily grind in shorter stints, more than ever before. So how can brands tap into the UK’s newfound passion for bite-sized getaways?