Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is the beauty world better accommodating black women?
  • How is the beauty world better accommodating black women?
    Mayvenn | Facebook (2018) ©

Mayvenn: bringing home the business of black hair

Ethnic minorities have long been underserved when it comes to hair care, but Mayvenn is challenging how black Americans are catered to both as consumers and as professionals. It’s allowing salon owners and stylists to guide and sell directly to clients who they once might have sent elsewhere.

Location United States

Diishan Imira grew up in a family of hairstylists, and from a young age noticed something he felt was unacceptable about the black hair industry. While African Americans’ need for texture-specific products was nearly as big as it is now – in 2017, this demographic spent an estimated $54.4 million on ‘ethnic hair and beauty aids’ – customers weren't buying from within their own community’s salons. [1][2] In 2013, he launched Mayvenn to build a professional hair collective for people of color, giving salon owners an online portal to sell wigs and hair extensions and ...



  • Article image How are American body ideals changing?

    As body ideals broaden to incorporate a range of shapes, colors, ages, and abilities, people are more exacting about the ways in which companies approach diversity. How can brands go beyond token gestures to satisfy these demands and show they have inclusivity written into their DNA?

  • Article image Bantu: flipping the black hair industry on its head

    For women of colour, finding a nearby stylist within a reasonable price range can seem like a near-impossible task. The Bantu app offers a solution for people seeking care for their ‘kinky, coily, and curly hair’, providing them with access to prices, available styles and reviews in their area.

  • Article image What beauty brands can do to diversify

    Black women have long been underrepresented by cosmetics brands in terms of product ranges and advertising campaigns. But as the global population becomes more diverse – and as companies recognise the diversity that’s always existed – could the beauty market be set for an overhaul?

  • Article image Miss Jessie‚Äôs: natural hair care for the multicultural masses

    In 2009, Good Hair laid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?