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  • How do people use selfies to present themselves?
  • How do people use selfies to present themselves?
    Andrew Sutherland, Creative Commons (2017) ©
Science

Do it for the ‘gram! The science of selfie marketing

Millions of people share photos of themselves on social media every day, but the kind of pictures they post on Instagram rarely match those on Snapchat. Canvas8 spoke to marketing professors Alexa Fox and Pom Nakhata to understand how people use selfies and what it means for brands.

Location Global

Scope
In April 2018, The Museum of Selfies opened its doors in Los Angeles. The two-month pop-up was an interactive experience that took people through the evolution of the selfie, with installations that encouraged visitors to take photos of themselves in exhibits ranging from Van Gogh’s bedroom to a throne of selfie sticks. “I think one of the reasons people respond so well to selfies is that they have this feeling of intimacy and spontaneity,” says Tommy Honton, co-founder of the museum. “Even though it’s maybe just as staged as any other photo, it feels more ...

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