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  • How do people use selfies to present themselves?
  • How do people use selfies to present themselves?
    Andrew Sutherland, Creative Commons (2017) ©

Do it for the ‘gram! The science of selfie marketing

Millions of people share photos of themselves on social media every day, but the kind of pictures they post on Instagram rarely match those on Snapchat. Canvas8 spoke to marketing professors Alexa Fox and Pom Nakhata to understand how people use selfies and what it means for brands.

Location Global

In April 2018, The Museum of Selfies opened its doors in Los Angeles. The two-month pop-up was an interactive experience that took people through the evolution of the selfie, with installations that encouraged visitors to take photos of themselves in exhibits ranging from Van Gogh’s bedroom to a throne of selfie sticks. “I think one of the reasons people respond so well to selfies is that they have this feeling of intimacy and spontaneity,” says Tommy Honton, co-founder of the museum. “Even though it’s maybe just as staged as any other photo, it feels more ...



  • Facebook will give priority to user-generated content

    Facebook will give priority to user-generated content

    Facebook has tweaked coding on the newsfeeds that will begin prioritising shared posts over branded content. The platform has traditionally given brands and media unfettered access to users, but is now responding to people’s weariness of online noise and targeted content.

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    Why social media Stories have got people hooked

    The ‘Stories’ features on Instagram and Snapchat have proven popular among users for their impermanence, authenticity, and behind-the-scenes nature. But how exactly are they being used by brands, celebrities and regular people? And how are these temporary digital tales evolving?

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    Meitu: an app for ultra-cute selfies

    Meitu started off as a photo-editing app to create the perfect selfie, but has since evolved to let users to make themselves (and others) look wackily, disarmingly adorable. With social media fuelling an obsession for aesthetic perfection, what’s got people altering their appearance to the extreme?

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    I'm special! The science of narcissism

    Searches for ‘narcissism’ have spiked in recent years, and some speculate that we're in the midst of an epidemic. But while narcissism is often considered a bad thing, does it have to be? Psychologist Dr. Craig Malkin isn’t sure. He sat down with Canvas8 to explain what healthy narcissism looks like.