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  • Tech giants are finding that their goodwill is running out
  • Tech giants are finding that their goodwill is running out
    Strelka Institue for Architecture, Media and Design, Creative Commons (2017) ©

Why don’t people trust big tech any more?

Web giants such as Facebook and Google have woven themselves into billions of lives, but countless controversies over the years have a growing number of users questioning if they can trust these companies. How are data breaches and fake news changing people’s relationships with big tech?

Location Global / North America

In March 2018, when news broke that Cambridge Analytica had amassed the personal data of over 50 million unknowing Facebook users (with that figure later revealed to be as high as 87 million), privacy concerns about the social network shot to the forefront of international conversation. This scandal was no ordinary breach – because Cambridge Analytica did political consulting work for Donald Trump’s 2016 presidential campaign, it was directly tied to one of the most polarising political events in recent years. [1]

For many, the scandal confirmed a hunch that the company’s dealings in ‘friendship’ and ‘likes’ were ...



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