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  • How does Instagram make new mums more anxious?
  • How does Instagram make new mums more anxious?
    Echo Grid (2018) ©
Thought leader

Is Instagram a positive platform for new mums?

With more than 90% of US mums using Instagram at least once a week, parents are certainly active on Insta. But what emotional impact is it having? We reached out to four experts to understand how scrolling through squares and Stories can be a positive (and negative) experience for new mums.

Location Northern Europe / North America

Scope
Instagram can be a contradictory platform for new mums. On one hand, there are empowering and intimate pics of post-pregnancy bodies showing caesarean scars and stretch marks from the likes of British mum Emily Marson, but keep scrolling and you’ll find snaps of Kylie Jenner’s ‘yummy mummy’ makeover and her incredible post-baby body just a month after giving birth. With a mix of ‘gritty’ and ‘polished’ sitting side-by-side, is Instagram a positive or negative place for new mums? And who is really in control of the impact those squares and Stories have on women ...

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