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  • How is the art world embracing e-commerce?
  • How is the art world embracing e-commerce?
    Magnus (2017) ©
REPORT

Why relationships trump tech in online art sales

Over half of Gen Yers say they’d buy art on the web, but most transactions happen in face-to-face contexts, while 49% of online art buyers still prefer visiting physical spaces. So, what in-roads is digital making into the market, and is it the great democratising force it's often made out to be?

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