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  • A treasure hunt in augmented reality
  • A treasure hunt in augmented reality
    Krists Luhaers, Creative Commons (2017) ©
CASE STUDY

Snatch: hooking mobile gamers with real life prizes

Pokémon Go accumulated 45 million daily players within a month of launching in 2016 – but that number fell to just five million one year later. Now, branded AR treasure hunt Snatch is hoping to keep mobile gamers in the UK hooked to their screens by adding real world prizes to the mix.

Location United Kingdom

Scope
“I’m halfway to snatching a house!” says Daisy, a 23-year-old from Berkhamsted. “I just need two more keys and then I’ll be put in the prize draw.” [1] Excessive mobile gaming is commonly associated with stories of kids accidentally spending their parents’ money on in-app purchases, but free-to-play title Snatch inverts that narrative by offering real world rewards to dedicated players. But how exactly is it keeping people hooked?

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