Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulator Kim Kardashian: Hollywood is disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?

Generation Z has grown up with a smartphone in one hand and an iPad in the other. So how come a craze for weaving plastic bands has taken playgrounds by storm? Where yo-yos and football stickers have gone before, loom bands are the kids’ craze of 2014. What exactly makes a Gen Z craze?

Would Pikachu still seem the same if you played Pokémon on any device other than the gameboy? What about Mario? Or Zelda? Would you still get that same pang of nostalgia? Fans won’t have to wait long to find out, as Nintendo reveals plans to migrate its gaming offering to smartphones.

More than two thirds of Americans over the age of 18 are nostalgic for things from the past. Nintendo is tapping into that nostalgia by recycling an old favourite from 15 years ago – The Legend of Zelda: Majora’s Mask. Now with a reboot, this throwback has become a top seller.