Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Does flavour matter when it comes to Insta-fodder?
  • Does flavour matter when it comes to Insta-fodder?
    Nathan Rupert, Creative Commons (2016) ©
CASE STUDY

Unicorn Frappuccino: an eye-grabbing, sour tasting treat

Starbucks sparked an online frenzy when it launched the limited-time Unicorn Frappuccino, a sugary drink that changed colours with the swirl of a straw, drawing social media-obsessed Gen Zers. But with many consumers disgusted by its taste, has the coffee shop giant gone too far for Insta appeal?

Canvas8