What’s got Gen Xers so worried? Why are so many new mums in their 30s? And why are men undergoing mid-life crises in their 40s? This Generational Snapshot uses statistics and case studies from the US and UK to explore how the Peter Pan generation are dealing with adulthood in 2016.

By 2035, over 12 million self-driving vehicles will be sold each year. Yet amid the industry-wide push, there’s a danger that brands could lose sight of how people will react to this new tech. With the Panamera, Porsche is showing it’s committed to making autonomous cars with drivers in mind.

While the average skateboarder may be a 14-year-old male, a new breed of ‘rad dads’ has emerged in the US and UK. These men in their 30s, 40s and 50s represented 9% of the American skateboarding population in 2009, but what’s fuelling their interest in this extreme sport?

The smell of burnt tyres fills the air on a highway in Riyadh as young men shout at their mates in SUVs to perform elaborate stunts. It might seem like something from Fast and Furious, but such illegal events are happening each night in the Middle East. What’s at the root of this need for speed?