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  • How is Dice taking on the ticket touts?
  • How is Dice taking on the ticket touts?
    Arianta, Creative Commons (2015) ©
CASE STUDY

Dice: gig tickets without the middleman

Touts have been using marketplaces such as Viagogo and StubHub for years to flog oversubscribed concert tickets to music lovers at hugely hiked prices. Ticketing app Dice is on a quest to slay the industry’s money-grabbing monster once and for all by eliminating the middleman.

Location United Kingdom

Scope
Ticket touts have been around for years, but the digitisation of the music industry has amplified the problem. Public outcry around reselling tickets significantly above face value reached a climax in 2016, with artists including Adele and Elton John adding their voices to the furore, and over 80,000 people signing a petition that called for the government to work harder to protect fans from being ripped off. [1]

Driven by the idea of creating a fair and transparent ticketing platform, Phil Hutcheon, Mat Miller and John Sinclair co-founded Dice in 2014. The app empowers artists and fans ...

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