After slumping during the recession, sales of organic food, fashion and beauty are on the up again, tapping into a consumer desire for authenticity and transparency. But what does the term ‘organic’ actually mean to consumers? And where do the opportunities lie for businesses?

From picking the right manufacturer to finding a product with the right ingredients, feeding infants can be stressful – and that’s before the mess of mealtimes. Organic brand Happy Family wants to make nutrition easier for parents, but what do mums and dads expect from baby food?

Whether it’s trying on lipstick or slapping on shaving foam, kids often mimic their parents. However, many beauty products contain toxic chemicals that can be harmful for children. But with Kid Licks, parents needn't worry – it’s the first organic and edible nail polish for mini fashionistas.

New mums love splashing cash on their little ones, with spending on baby products in the US up 23% between 2006 and 2013. But research has revealed that parents are giving more thought to their babies’ appearance, with Latino and Russian parents most conscious of their child's looks.