After slumping during the recession, sales of organic food, fashion and beauty are on the up again, tapping into a consumer desire for authenticity and transparency. But what does the term ‘organic’ actually mean to consumers? And where do the opportunities lie for businesses?
Whether they’re after free range eggs or fair trade fashion, 65% of Brits want brands to do good. But putting these beliefs into practice is no small feat; just 11% exclusively buy from ethical brands. Canvas8 sat down with 20 British men and women to find out what being ethical means to them.
The sight of a snail is often met with disgust, with many considering the slimy-skinned molluscs to be pretty gross. So imagine putting some on your face and letting them roam around. Disgusting? Mad? It’s actually a new beauty treatment gaining supporters across the UK.
From picking the right manufacturer to finding a product with the right ingredients, feeding infants can be stressful – and that’s before the mess of mealtimes. Organic brand Happy Family wants to make nutrition easier for parents, but what do mums and dads expect from baby food?
Increasingly urbanised locations mean increasingly toxic environments for our skin. In the UK, more and more people are going organic in response. Combined with the renewed interest in wellness, sales of organic health and beauty products in Britain were up 21.6% over 2015.