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    Leo Hidalgo, Creative Commons (2016) ©
CASE STUDY

Blipparsphere: a real-world visual search engine

From Instagram to emojis, the power of visuals over words in offering immediacy and access is intensifying. Now, instead of opening up Google or asking Siri a question, Blippar lets you discover a wealth of info through your phone’s camera. But are people ready to give up text when they search?

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