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  • Search in a snap
  • Search in a snap
    Leo Hidalgo, Creative Commons (2016) ©
CASE STUDY

Blipparsphere: a real-world visual search engine

From Instagram to emojis, the power of visuals over words in offering immediacy and access is intensifying. Now, instead of opening up Google or asking Siri a question, Blippar lets you discover a wealth of info through your phone’s camera. But are people ready to give up text when they search?

Location Northern Europe / Global

Scope
You’re on holiday and you spot a fruit you’ve never seen at a local market, but the language barrier between you and the locals makes finding out what it is fairly tricky. Blippar is an app that can tell you exactly what it is, as well as how you get into it, if it needs cooking, and what recipes it could be used in. And all you have to do is a snap a photo.

Instead of opening up Google or asking Siri to search for you, Blippar lets you hold your smartphone’s camera up to an object to ...

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