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  • Getting fit can feel like a pain
  • Getting fit can feel like a pain
    Freeletics (2015) ©
CASE STUDY

Freeletics: flexible fitness that’s cost-effective

Freeletics fuses the convenience of mobile training apps with the efficiency of High Intensity Interval Training to get users fit. But considering that 46% of those who download digital fitness aids give up on them shortly after, what is it about this particular programme that’s got people hooked?

Location Germany

Scope
Munich is a place known for many things, its architecture, hearty cuisine and the annual Oktoberfest among them. But the Bavarian capital is also the birthplace of Freeletics – a programme that’s fusing the convenience of mobile training apps with the efficiency of High Intensity Interval Training (HIIT) to get users fit.

Within five months of launch, more than 500,000 members had joined, and today, over seven million people have signed up across 160 countries. [1][2] But with 46% of those who download fitness apps giving up on them shortly afterwards, what is it about ...

Canvas8

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