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  • Getting fit can feel like a pain
  • Getting fit can feel like a pain
    Freeletics (2015) ©
CASE STUDY

Freeletics: flexible fitness that’s cost-effective

Freeletics fuses the convenience of mobile training apps with the efficiency of High Intensity Interval Training to get users fit. But considering that 46% of those who download digital fitness aids give up on them shortly after, what is it about this particular programme that’s got people hooked?

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