Everyone loves saving that little bit extra when they shop. Marketers have a number of techniques at their disposal; free shipping, 10% off or BOGOF for example. Research shows that the discounts you are drawn to and prefer actually change with age.

Online shopping is bigger than ever, but the value of a great in-store experience shouldn’t be overlooked. According to studies, it’s older consumers that value a personal in-store experience most highly, as over-50s reject shops with a bad atmosphere or poor customer service.

Today’s Boomer grandparents have a historically unique role in families and as consumers. Lori Bitter presents findings from her new book, The Grandparent Economy, that reveal how they’re changing spending patterns, adapting to new tech, and sparking a return to multi-generational households.

“I would rather live in a cupboard in Soho than in a mansion in Surrey,” says 50-year-old Vishnia. Urban retirees are embracing life after work as a chance to learn and explore. And owning 80% of the UK's net personal wealth, they can afford to. But what’s driving them to the city?