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  • Knorr plays matchmaker for foodies
  • Knorr plays matchmaker for foodies
    Knorr (2016) ©
CASE STUDY

Love At First Taste: Knorr flirts with flavour

Knorr’s #LoveAtFirstTaste campaign sees it pair up Gen Yers based on flavour preferences. The result is as awkward as it is intimate, and an accompanying Flavour Profiler tool means you can find your perfect match too. But can a stock cube brand appeal to a group used to swiping right for romance?