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  • Young Japanese are finding their faith
  • Young Japanese are finding their faith
    Thilo Hilberer, Creative Commons (2010) ©
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Who are Japan’s Gen Y worshippers?

Blessing ceremonies? Power stones? Cultivating one’s ki energy? Gen Yers in Japan aren't just embracing these things – a growing number are spending on them, too. Amid economic turmoil and rampant Americanisation, young Japan is turning to religion for both their personal and national identities.