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  • Young Japanese are finding their faith
  • Young Japanese are finding their faith
    Thilo Hilberer, Creative Commons (2010) ©
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Who are Japan’s Gen Y worshippers?

Blessing ceremonies? Power stones? Cultivating one’s ki energy? Gen Yers in Japan aren't just embracing these things – a growing number are spending on them, too. Amid economic turmoil and rampant Americanisation, young Japan is turning to religion for both their personal and national identities.

Location Japan

Scope
While Gen Yers in the West are readily losing their religion, in Japan, this generation – while very different to their elders – are embracing theirs. Blessing ceremonies? Power stones? Cultivating one’s ki energy? The youth of Japan aren't just embracing these things, a growing number of them are spending on them, too.

Since WWII, Japan’s spiritual landscape has been radically reshaped. Following World War II, a crop of new religions emerged. Buddhist organizations like Soka Gakkai and Risshō Kōsei-kai formed amid rapid urbanisation and post-war optimism. These faiths enjoyed a period of popularity, promoting health, wealth ...

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