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  • Are Boomers total technophobes?
  • Are Boomers total technophobes?
    Z33 Art Centre, Creative Commons (2015) ©
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UK Boomers on Technology

Boomers may be on their way to retirement, but they take pride in staying young – and tech is increasingly a part of that. Canvas8 sat down with Brits between the ages of 50 and 69 to find out what tech they couldn’t live without and how they really feel about devices at the dinner table.

Location United Kingdom

Scope
Boomers may be digital immigrants, but that doesn’t mean they don’t know a thing or two when it comes to devices. In fact, this group is estimated to be responsible for 40% of spending on technology. [1] And more than three-quarters (76%) consider themselves as average technology users, with just 17% claiming to be novices. [2]

But this generation feels underserved and overlooked. While plenty of industries have something to answer for when it comes to ignoring older adults, technology is one of the greatest offenders; 43% of over-50s feel patronised by tech brands and 32% ...

Canvas8

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