Founded by Apple’s former retail boss Ron Johnson, ENJOY is an online consumer electronics retailer with a twist. Each product is hand-delivered by an ‘Expert’, who will spend an hour teaching you how to use it at no extra cost. Could ENJOY’s specialists become the new normal?
Around 5.1 million Brits aged over 65 have never been online. Catering to these untapped customers, Barclays has created over 3,500 'Digital Eagles' - specially-trained staff to help them get online and up to speed. But do people want a bank teaching them about the internet?
The electronics store has announced that it plans to launch a 'Low Price Guarantee' policy under which it will price-match all major online competitors so shoppers do not "showroom" by researching in-store but ordering less expensively online.
With the spread of technology, companies are exploring the ways household chores can be made more bearable. Amazon is appealing to grocery-hating mothers everywhere with Amazon Dash – the kitchen assistant intended to do for the shopping list what Kindle did for the e-book.