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  • Zaap offers an imitation of the true taste of Thailand
  • Zaap offers an imitation of the true taste of Thailand
    Zaap (2016) ©
CASE STUDY

Zaap: genuinely phoney Thai food

Summer 2015 saw Zaap open in Leeds with an eye-catching interior that had diners thinking they’d been teleported to a street market in Bangkok. The restaurant fits into a growing ‘genuine phoney’ theme in the food industry, but has it made Zaap a successful business, or a laughable, one-off novelty?

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