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  • These social media-savvy style icons are questioning gender norms
  • These social media-savvy style icons are questioning gender norms
    Balmungchannel | YouTube (2014) ©
CASE STUDY

Genderless Kei: style that challenges social hierarchies

Neon nails, coloured contact lenses and plaited locks. This might describe a girl from Harajuku, but while Genderless Kei is a Tokyo style tribe, it's not just for girls. In fact, it's rocked predominantly by straight, teen boys that are rebelling against Japan’s notoriously conformist gender norms.