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  • Why aren’t Indians buying the real deal?
  • Why aren’t Indians buying the real deal?
    BMW Guggenheim Lab, Creative Commons (2013) ©
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Why counterfeit products are hot in India

Counterfeit goods, from handbags to headphones, are popular among aspirational consumers who can’t afford the real thing. But widespread fakes are having a negative impact on brands looking to sell in India. How do Indians perceive counterfeit goods, and why is the domestic market so huge?