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  • How has Snapchat captured the world’s attention?
  • How has Snapchat captured the world’s attention?
    Garry Knight, Creative Commons (2015) ©
CASE STUDY

Snapchat: sending a perfectly timed message

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.

Location Global

Scope
In this digital era, the scarcest resource is people’s attention. Social networks are earning hours of our time, but the abundance of content decreases its inherent value. The success of Snapchat proposes a new way to keep users engaged – we stay wherever we know the content will vanish.

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Canvas8

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