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  • How has Snapchat captured the world’s attention?
  • How has Snapchat captured the world’s attention?
    Garry Knight, Creative Commons (2015) ©
CASE STUDY

Snapchat: sending a perfectly timed message

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.