Social Chain: making brands go viralIf you tweet something funny, there’s a small chance it could go viral. But what if you could hire a company to make that tweet into a trending topic? Enter Social Chain, self-described as the UK’s ‘largest influencer network’. How has a virtually unknown business spawned so many online trends?
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It’s midday on a Tuesday and a tweet from a teacher about school lunches goes viral. It’s not particularly witty, but it catches social media’s imagination and a related hashtag quickly starts trending. If your tweets are funny, original or cleverly timed, your tweet too could go viral – or at least that’s how most people assume online platforms work. But what if you could hire a company to turn a tweet into a trending topic?