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  • It’s fight club meets nightclub at KOBOX
  • It’s fight club meets nightclub at KOBOX
    Marco Crupi, Creative Commons (2015) ©
CASE STUDY

KOBOX: the rise of boutique boxing for women

Boxing has already shaken up boutique fitness in the US, and it’s now arrived in London with KOBOX, which offers a non-contact version of the sport where people learn to throw punches and fight in a ring. Why are women swapping a slog on the treadmill for something a lot more powerful?

Location Northern Europe / North America

Scope
As traditional – and expensive – gym chains lose their appeal, people are turning to boutique or budget fitness to inspire them to exercise. Of the 54 million Americans who are members of sports clubs, almost half (42%) have now joined a boutique or exercise-specific studio. [1]

The latest trend to emerge is boutique boxing, a non-contact version of the sport where participants learn to throw punches and fight in a ring. So why are women swapping a slog on the treadmill for something a lot more powerful?

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