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  • Technology lets people believe they are as good as a beautician
  • Technology lets people believe they are as good as a beautician
    Steven Vacher, Creative Commons (2014) ©
CASE STUDY

Philips Lumea Prestige: at-home hair removal for wannabe beauticians

With 75% of Brits believing that there’s more pressure than ever to remove body hair, women are increasingly looking for cheaper and easier alternatives to salons. Philips is hoping that its IPL hair removal device can be the solution, but can it get women to ditch wax strips and razors?