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  • Why do department store food halls appeal to Japanese women?
    Jim Epler, Creative Commons (2007) ©
CASE STUDY

Depachikas: busy Japanese women reach for the ready meals

With more women than ever working in Japan, the need for quick, nutritious meals has become of utmost importance for busy wives and mothers. How have depachikas – food halls in department stores across the country – helped overturn cultural stigmas surrounding ready meals?