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  • Why do Middle Eastern shoppers want to splash their cash in London?
  • Why do Middle Eastern shoppers want to splash their cash in London?
    SteveDexterUK, Creative Commons (2015) ©
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What Middle Eastern luxury shoppers love about London

Middle Eastern tourists spent £888 million in London in 2014, leading many luxury retailers to offer VIP treatment around Ramadan, including Arabic speaking concierges and chauffeurs. What’s this group’s ideal shopping experience? And how can brands target consumers that already have it all?