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  • What do Americans want from a grocery shop?
  • What do Americans want from a grocery shop?
    Bruce Stockwell, Creative Commons (2010) ©
REPORT

Where are Americans going for their groceries?

Everything Americans throw into their baskets and trolleys as they peruse the aisles of their local supermarket has built an industry that's worth over $600 billion. But who actually heads out to pick up the groceries and when they do it is changing. How are big chains and local mini-marts adapting?

Location United States

Scope
In 2015, US grocery shoppers have one goal – to make their money go further. Though they still shop at traditional chain stores, they’re diversifying where they shop in order to obtain better prices and greater product diversity. What’s more, they’re using social media and mobile devices to do it. In 2014, 83% of primary household shoppers – of which 54% are female and 47% are male –now shop at discount stores, while 91% shop at mega-stores and 78% shop at local farmers’ markets. [1][2]

Higher food costs combined with national unemployment rates ...

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