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  • Slow and steady wins the race if we follow our smartphones’ advice one step at a time
  • Slow and steady wins the race if we follow our smartphones’ advice one step at a time
    The Q Speaks, Creative Commons (2014) ©
CASE STUDY

YOU-app: get healthier and happier one step at a time

Setting unrealistic goals is something we all do, especially when it comes to self-improvement. We strive to be fitter, smarter, kinder, or to eat more healthily. But shaking off old habits is hard. Sometimes we don’t even get started. Can a step-by-step app, informed by behavioural science, come to our rescue? 

Location United Kingdom

Scope                                                                                    
For most of us, the impulse to better ourselves usually rears its head somewhere between the last spoonful of Christmas pudding and the first chardonnay of New Year’s Eve. Buoyed by optimism and anticipation, we turn to fresh pages in our notepads and iPads to pen lists of all the things we’re determined to tick off in ...

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