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  • Androgyny is in, menswear and womenswear are out
  • Androgyny is in, menswear and womenswear are out
    Sharpe Suiting (2015) ©
CASE STUDY

Sharpe Suiting: dressing people not genders

Menswear and womenswear is out; androgyny is in. Whether you’re L, G, B, T, Q or heteronormative, Sharpe Suiting tailors to bodies, not genders. As the brand blazes a trail, will others follow suit? Are we on the brink of a fashion revolution?

Location United States

Scope
For those who don’t identify according to traditional gender norms of ‘man’ or ‘woman’, the fashion industry’s stark dichotomy between menswear and womenswear can be problematic. Not only at an ideological level, but it can make shopping a bit of a nightmare too.

As we strive to grow out of limiting gender classification – with Facebook now offering 50 gender options –  is the fashion world lagging behind contemporary culture? As an industry priding itself on ‘self-expression’, is its adherence to binary gender norms starting to look old fashioned?

Sharpe Suiting is blazing a trail ...

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